Architects: Denton Corker Marshall + SJB Interiors
Client / Builder: Alfasi Property + Maxcon
Location: Cremorne, VIC
The Matchworks project redevelops the former Bryant and May Industrial Complex at 560 Church Street in Cremorne. Listed on the Victorian Heritage Register, the landmark site is highly significant both for its architectural merit, dominated by William Pitt’s iconic 1909 Edwardian red-brick factory and clock tower, and its industrial legacy as a model factory that produced Australia’s famous Redheads matches.
The redevelopment merges the adaptive reuse of these finely detailed structures with new commercial, hospitality, and public spaces. The project team includes Alfasi Property, Oculus, Lovell Chen, Greenshoot Consulting, Era-Co, and Partridge, collaborating alongside critically acclaimed architecture practices Denton Corker Marshall and SJB Interiors, whose masterplan and contemporary design language stitch the historic precinct together.
From a heritage engineering perspective, adapting a turn-of-the-century industrial complex requires a deep understanding of historic materials and traditional construction techniques. Partridge is providing structural engineering services for the adaptive reuse components, assessing the capacity of the original red-brick masonry and structural framing to accommodate contemporary loads. The engineering response focuses on developing tailored, sensitive solutions that preserve the rhythmic Edwardian facades and internal character while meeting modern compliance and functional requirements.
Specific interventions include targeted structural strengthening, structural modifications for new lifts and stairs, building extensions, and the creation of dramatic double-height internal volumes. Additionally, Partridge is providing the structural design new floor elements, and internal and external plant decks, advice for seismic capacity and strengthening of the 40 metre tall brick chimney as well as engineering support throughout the construction phase. This structural response ensures the long-term viability of a landmark Melbourne precinct as it transforms into a vibrant mixed-use destination.
